What Is Whatnot?

Whatnot is a live shopping platform where real people sell vintage finds, handmade goods, collectibles, fashion, yarn, jewellery, home decor, and one-of-a-kind treasures through live video shows.

Instead of scrolling endless listings, you can interact directly with sellers & buyers, ask questions in real time, and discover unique items from passionate small businesses across Canada and beyond.

It’s part online marketplace, part live community — and every show feels a little different.

How Would You Like to Experience Whatnot?

Whether you’re here to discover incredible finds or start selling your own treasures, there’s a place for you in the community.

Discover Whatnot Your Way

  • Become a Buyer

    Discover live shopping filled with vintage treasures, handmade goods, collectibles, yarn, fashion, and one-of-a-kind finds from passionate sellers across Canada and beyond.

    Chat live, ask questions in real time, and uncover pieces you won’t find anywhere else.

    🛍 Start Shopping On Whatnot 

  • Become A Seller

    Turn your passion, collections, handmade goods, or vintage finds into a live shopping experience.

    Build community, connect with buyers, and grow your small business through interactive live shows.

    Create your show your way, your hours and enjoy the Whatnot incentives!

    🎥 Start Selling On Whatnot 

Starting Can Feel Overwhelming — You’re Not Alone

Selling on Whatnot can feel exciting, intimidating, and overwhelming all at once — especially when you’re just starting out.

At Izzie Pop Fibre & Co., we believe community matters. We’re proud to support fellow Canadian sellers as they begin their own live selling journey.

Whether you’re selling vintage finds, handmade goods, yarn, collectibles, or treasures from your own creative world, Whatnot gives small businesses a place to connect, grow, and build real community.

If you’ve been thinking about starting, we’d love to encourage you along the way.

Questions About Selling?

Step Inside A Live Experience

Every Whatnot show feels a little different — part treasure hunt, part conversation, part community gathering.

Join Izzie Pop Fibre & Co live to discover vintage finds, handmade treasures, yarn, creative inspiration, and the welcoming spirit that makes the Whatnot community so special.

See Our Upcoming Shows

We believe in being open with our community. If you join Whatnot through the links on this page, Izzie Pop Fibre & Co. may receive a referral reward or compensation from Whatnot. There is never any additional cost to you, and your support helps us continue creating, sharing, and building community through our live events and studio projects.